Development

  • Almost all business owners understand that their biggest growth opportunity is online,
    but a lack of direct knowledge means that most do not think beyond the first page of Google when trying to grow their business online.

    Just think about it:

    • Everyone wants to be at the top of the first page of google.
    • 5.4 million businesses in the UK alone, ALL want to be on the first page of Google!
    • How many more businesses in the world want that position too!
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    The Internet is the battlefield for your share of the market in your given business type.

    If you are not doing anything to meet that challenge, then your market share and future profit, will certainly decline.

    But aiming for the first page of Google is pretty much all the average business owner understands about growing their business using the Internet.

    What do you do?

    • Do you pay for the position in Adwords?
    • Employ someone to do the SEO?
    • Employ in an house team to maintain and continually optimise the website.
    • Understand that there are far more ways to grow your business online, and as a result of that growth, end up on the first page of Google anyway.


    If you would like to have a chat about how we could maximise the potential for your business online contact us today.

  • What information do we collect?

    We collect information from you when you register on our site, place an order or fill out a form.

    When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address, mailing address or phone number. You may, however, visit our site anonymously.

    What do we use your information for?

    Any of the information we collect from you may be used in one of the following ways:

    • To personalize your experience
    (your information helps us to better respond to your individual needs)

    • To improve our website
    (we continually strive to improve our website offerings based on the information and feedback we receive from you)

    • To improve customer service
    (your information helps us to more effectively respond to your customer service requests and support needs)

    • To process transactions

    Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested.


    • To administer a contest, promotion, survey or other site feature


    • To send periodic emails

    The email address you provide for order processing, will only be used to send you information and updates pertaining to your order.

    If you decide to opt-in to our mailing list, you will receive emails that may include company news, updates, related product or service information, etc.

    How do we protect your information?

    We implement a variety of security measures to maintain the safety of your personal information when you place an order

    We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential.

    After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.

    Do we use cookies?

    Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information

    We use cookies to help us remember and process the items in your shopping cart and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

    If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders over the telephone.

    Do we disclose any information to outside parties?

    We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

    Third party links

    Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

    Online Privacy Policy Only

    This online privacy policy applies only to information collected through our website and not to information collected offline.

    Terms and Conditions

    Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website.

    Your Consent

    By using our site, you consent to our online privacy policy.

    Changes to our Privacy Policy

    If we decide to change our privacy policy, we will post those changes on this page.

    This policy was last modified on 10/11/2014

    Contacting Us

    If there are any questions regarding this privacy policy you may contact us using the information below.

    Registered Office:

    76 High Street
    Ecton
    NORTHAMPTON
    NN6 0QB

    ENGLAND

    UK

    (+44) (0)1865 52 2625

  • If you are looking for a new website, it would be helpful if you understand the following before you proceed.

    • The modern website must be a totally integrated part of the entire Internet, linked into the many and varied channels for distribution of it's content.
    • Therefore the choice is not between one website and another in terms of visual presentation, but more importantly, between web platforms.

    The difference between a typewriter and a computer is obvious, but when it comes to websites most people are unaware of the differences between the types of websites, and the impact that it will have on their future business to choose incorrectly.

    In the simplest of terms the first generation of websites were static coded pages with hyperlinks between the pages and other content located across the web. These sites were usually generated in html. Videos and images would be coded into each page.

    • The first generation websites were little more than brochure pages for the business. This type of site is still available, and is only really suitable for very small businesses such as tradesmen.

    Of course the Internet, along with all communications technology, has leapt forward since those early days.

    The classic video below by Michael Wesch, Assistant Professor of Cultural Anthropology, comes from 2007 and superbly illustrates the development of web coding technology and it's effect on the user experience.

    How the web has developed The modern website must be a totally integrated part of the entire Internet, linked via it's code into the many and varied channels for distribution of it's content which includes your products and services.

    Therefore the choice is not between one website and another in terms of visual presentation, but more importantly between web platforms.

    Joomla! and Wordpress are content management systems (CMS) used by millions of websites, and they offer stability and scaleability with multiple extensions available to tailor the website to the exact needs of any business.

    Like all dynamic platforms the data or content of the website is held in a connected database with the information being served to the user as it is called.

    • One of the most important fundamentals to grasp is that once a website has been constructed using the platform, the visual appearance of the site can be changed at any time without needing to change the underlying platform.

    This is important as it not only drastically reduces future costs for redesign, it also prevents damage to the search engine positioning of the website caused by scapping a site and starting again from scratch.

    Keep the platform, and change the visuals.

  • With so many options now available to businesses considering upgrading their online strategy, it can be bewildering knowing where to start. So let's outline how Starwood Systems differs from many of the typical offerings, and how that helps you achieve your objectives.

    First let's talk about where the Internet fits into your business:

    Which best describes your business?

    • Older established businesses tend to have a predominately 'offline' business model.  They were trading successfully long before the Internet became something that they had to incorporate into their Company in order to keep abreast of the competition.
    • Newer businesses tend to be created with an integral online presence. Their owners know that the future growth area for all businesses will be Internet led.
    • Pure online companies have comparatively small offline overheads and find business models that mean they can trade exclusively online, 24 hours a day with a global reach. 

    The amount of time your staff spend on your own website is a good indicator of how 'web-centric' your business is.

    Can you improve communication both internally, with your clients, and your potential customers by moving the centre of that communication to your website?

    We enable businesses to close the gap between their on and offline activities by providing websites that staff can continually update themselves, whilst providing full support and development of the website, software, and associated systems that the site depends upon to run.

    No business is static, and the previous approach of outsourcing the construction of the company's website to a web developer and then leaving the site untouched for years, creates a stale impression of the business, and more importantly, a huge missed opportunity in terms of business growth.

    We take a different approach:

    We recognise that although most businesses would prefer to take full ownership of their web presence, having an in-house web development team is cost prohibitive. That is where we come in. By working as part of your team, always available and in contact, we assist in driving your web presence towards your business goals.

    By understanding your business objectives we can also provide advice on the best solutions to achieve the results at the lowest possible cost.

    The amount of involvement that you require from us is of course totally up to you, so if you would like us to construct a responsive site and hand it over ready to go, then that is fine and we are happy to assist.

    If you would like us to continue to provide support, monitor the site's systems, security and traffic flow, making continual adjustments to really help it fly on the Internet, you will be adding our skills to your business team.

    It is this that makes Starwood Systems so different: we are not a factory turning out websites, as we know that modern database linked websites are complex to maintain, run efficiently and securely. But we also know that when developed correctly they can be the root of your business growth.

    So matching our services to the right businesses is important, as we do not work with many companies, preferring instead to work more closely with fewer, and also avoid building sites for competing businesses in any sector.

    Are we a good match for your business?

    If your business recognises the need for interactive, connected web services and wants your website to more closely reflect the activities of your company start now by contacting us today.