Content delivery

  • Delivering website content to exactly the right audience

    Your website is capable of very targeted delivery of your products and services.

    Information can be made available (or denied) to viewers according to their geographic location, whether that be on a per Continent basis, through Country level, right down to town location if you so desire.

    For users who are registered and logged into the website the availability of information can be even more fine grained and specifically targeted.

    The site can support an almost infinite number of user groups and viewing access levels.

    These very often mirror internal and external business departments such as sales, distributors, clients etc.

    Once the user is logged into the site, the relevant information at their specific viewing or group level is presented.

    This can be even more finely tuned right down to an individual user, allowing you to present options or data specific to that person.

    When used in conjunction with the e-commerce applications built into the website it allows differential pricing according to the status of the viewer.

    For example, you may choose not to display prices to non registered viewers, or display discounted prices to registered distributors with varying discount levels according to the group that you place them in. (And any number of variations along these lines.)

    If you would like advice from Starwood Systems or are thinking of updating your website, please contact us today

  • How to get the best business growth from your website.

    Almost all business owners understand that their biggest growth opportunity is online,
    but a lack of direct knowledge means that most do not think beyond the first page of Google when trying to grow their business online.

    Just think about it:

    • Everyone wants to be at the top of the first page of google.
    • 5.4 million businesses in the UK alone, ALL want to be on the first page of Google!
    • How many more businesses in the world want that position too!

    The Internet is the battlefield for your share of the market in your given business type.

    If you are not doing anything to meet that challenge, then your market share and future profit, will certainly decline.

    But aiming for the first page of Google is pretty much all the average business owner understands about growing their business using the Internet.

    What do you do?

    • Do you pay for the position in Adwords?
    • Employ someone to do the SEO?
    • Employ in an house team to maintain and continually optimise the website.
    • Understand that there are far more ways to grow your business online, and as a result of that growth, end up on the first page of Google anyway.

    If you would like to have a chat about how we could maximise the potential for your business online contact us today.