As the website utilises a database it is easy to keep the site structured and organised.

One of major benefits of using a database to drive your site is the fact that every link, image or page title is dynamically updated whenever you change or add an item or its name anywhere on the site.

The database contains the properties of every piece of information which makes up your site.

It is therefore easy to specify what appears on each page of the site, from colours, images, video and text to the actual style of the page itself: black background with white logo or white background with black logo for a very simple example.

That sounds complicated, but it is fact quite simple.

As Starwood take care of all the style type data that makes up the visual aspect of the site, all you have to concentrate on is the actual content.

The content area is the space in the centre of the site. (Marked blue in the diagram.)

This area is used to display a content item.

A content item will usually contain text and possibly images or other media.

Each content item can be linked to via a menu item, and in this way the particular content item is viewed.

As there may be many content items some organisation is required.

The site is divided into Sections, and each section has categories within it. Each written article or content item is then placed within its relevant category.

(Imagine a filing cabinet: each drawer represents a Section, while the suspension folders in the drawer represent a category, and the documents held in the suspension folder represent the content.)